For its design of the Lufthansa Brand Academy 360° Tower Projection dan pearlman has received the German Design Award. Known as the “Design Oscar”, the award is Germany’s most prestigious official prize for design.

(Berlin, November 9, 2010) – Brands are the links between businesses and their target groups. They create product identities and act as a projection surface for wishes and yearnings. Employees form the heart of the brand: in their daily interactions with one another, with customers, and society they contribute heavily to how the brand is perceived. It is in their hands to breathe life into the brand. Lufthansa is a symbol of consistent market leadership inside and out. In the scope of a long-term internal branding campaign, the Berlin agency dan pearlman devised and installed a brand academy for the company. The heart of the design: the 360° Tower Projection.

The extraordinary spatial experience of being inside the reproduction of an air traffic control tower is combined with a media-based interactive 360° presentation and makes for a lasting impression. Lufthansa’s guiding principles are presented in five section – orientation, values, target groups, history, strategies, and sense of responsibility – as part of a unified training module based on a psychology-informed educational concept. In future years up to 25,000 employees and executive from 160 nations will receive their training here.

For the 2011 German Design Award competition, a total of more than 1,500 products and communications designs were submitted. The criteria: nominated are only those projects that have already won other competitions, thereby proving the success of their design, quality and, brands.

iF Communication Award, BoB and World Media Festival Award
The high level of this year’s participants acknowledged by the German Design Council is reflected in the awards dan pearlman has already won for the Lufthansa Brand Academy and their 360° Tower Projection: the iF Communication Award 2009, the Best-of-Business-to-Business, and the World Media Festival Award.

About the German Design Award
The German Design Award is Germany’s most prestigious official prize for design. It is designated as the “prize of prizes” since no other design award places the same high level of demands on its nominees. A business is only allowed to compete for the design award if its product has already received an international or national award. A further condition for participation is the nomination by state senators or economic ministers or by the Federal Ministry of Economics and Technology. Since 2006 the prize has been awarded yearly for outstanding performance in the area of product and communications design.

The German Design Award will be presented by the Federal Ministry for Economics and Technology during an official ceremony on February 11, 2011 in Frankfurt.

Press Contact:
Diana Kaufmann | Head of Marketing & Corporate Communications
Tel: +49 (0)30 53 00 05 76 | Fax: +49 (0)30 53 00 05 88 | d.kaufmann@danpearlman.com

Stylish, modular, and not just eye-catching – the hallmarks of office furniture by Design Offices. Between October 26-30, 2010, the company makes its first ever tradeshow appearance at Orgatec in Cologne.

(Berlin, Oct. 26, 2010) – Pleasing to the eye. Studies have shown that offices exuding character breed success. Good design not only yields added value, good design also pays off in the realm of work: it increases the well-being, sense of identification, and performance of employees and it is a proven fact that design has a positive influence on the overall profitability of a business.

Work More Beautifully
The line of office furniture designed exclusively for Design Offices by the Berlin-based agency dan pearlman embodies these aspects and the guiding principle “work more beautifully.” It takes into account ergonomic considerations such as adjustable table heights or usage aspects where work settings for communicating while standing are required. By removing shelf or lateral elements, privacy and/or additional communications and storage areas are created. From coatrooms to reception counters, to desks with acoustical barriers and communication islands – a total of thirteen different furniture components are available.

Despite its superior design, price points for the furniture are considerably lower than comparative models. With very reduced and simple forms they provide solutions to all daily office demands and their feel-good character satisfies emotional and aesthetic requirements. Since the beginning and middle of this year they are on display at the Cologne and Nuremburg showrooms or can be ordered directly from Design Offices.

About Design Offices
Design Offices was launched in 2009 to meet the demands of the mobile and growing target group of business nomads. Design Offices is operated by CENTACON GmbH, an independent, nation-wide service and consultancy company in the real estate sector with over twenty years experience.

dan pearlman GmbH | Kiefholzstraße 1 | 12435 Berlin
Christine Cubasch | Manager Corporate Communications
Phone: +49 (0)30-53000567 | Fax: +49 (0)30-53000588
Email: c.cubasch@danpearlman.com

The awards ceremony for the finals of the regional competition “Unternehmen für Familie – Berlin 2010” (Businesses for Families – Berlin 2010) was held last Monday at the Berlin branch offices of KfW. dan pearlman won the award category for medium-sized businesses with 21 to 100 employees.

(Berlin, July 6, 2010) – Well-run businesses not only demonstrate strength of innovation and growth but also define themselves competitively by how family-friendly they are – an added value that turns out to be the trump card in wooing talent and executives but also has a positive effect on employee absences and productivity.

Engaged Teamplayers
At dan pearlman the numbers speak for themselves: forty full-time employees have among them thirty-eight children; profession and family form a natural bond at the agency. Children belong to and are a set part of the (work) day. This includes flexible working hours, special offers for single-parents, working from home or on location where presence is required, or bringing children to the agency upon prior agreement. Plenty of opportunities for diversion abound given the creative surroundings.

“We are really excited about this achievement and award,” says Nicole Srock-Stanley, managing director at dan pearlman and one of two founders of the children’s label LOUyLOU, on reaching the final. As a mother of three children she knows what she’s talking about.

About “Unternehmen für Familie – Berlin 2010”
The competition is a joint-initiative of the Berliner Beirat für Familienfragen, the Chambers of Industry and Commerce (IHK), the Handwerkskammer Berlin and the Deutscher Gewerkschaftsbund of Berlin-Brandenburg. The competition was stewarded by Berlin Mayor, Klaus Wowereit.

Press Contact:
Diana Kaufmann | Head of Marketing & Corporate Communications
Tel: +49 (0)30 53 00 05 76 | Fax: +49 (0)30 53 00 05 88 | d.kaufmann@danpearlman.com

The Intersolar Europe came to an end last week with world champion visitor numbers. Thanks to dan pearlman sustainable measures could also convince exhibitors.

(Berlin, 15.06.2010) – The boom in the solar energy industry, the focus on renewable energies, and the pursuit of “proper” forms of consumption—more and more businesses emphasize sustainable business practices and embrace social responsibility. The commitment to climate protection became the goal for dan pearlman: working together with Sunfilm, specialists in photovoltaic technologies, the architects from the fairs & events unit, which oversees sustainability for all phases of a tradeshow presentation, developed a tradeshow booth for Intersolar Europe.

“Green” Consulting- and Architectural Expertise
dan pearlman offers interested businesses more than the usual calculation and compensation of CO2 emissions. It works directly with the client to develop a multi-level, climate-neutral concept that is attuned to the particular requirements and activities of the business. Based on validated CO2 measurements, the planers develop concrete approaches for reducing CO2 emissions and take into account all energy-savings potential. In order to achieve genuinely climate-friendly results, all factors that may negatively impact the environment are analyzed and assessed. For a tradeshow this entails traveling to and from the show, all transportation, setting up the booth, energy consumption during the show, overnight stays, catering for tradeshow guests, and calculated waste production. With a “green” design nearly all tradeshow booth elements can be reused for further tradeshows. All other non-reducible emissions are compensated for through the purchase of internationally recognized climate protection certificates.

Doing Good and Enhancing Your Reputation
Climate protection, environmental protection, and embracing social responsibility—more and more companies are turning to “green” forms of doing business. dan pearlman would like to foster these positive developments and help clients adapt to these ideas. In the words of Markus Hofmeister, fairs & events unit director at dan pearlman: “More and more the theme of climate and environmental protection not only plays an important role in our society but also in business. Whoever sustainably positions themselves as a “green” company, enhances their reputation and does good at the same time.”

Press Contact:
Diana Kaufmann | Head of Marketing & Corporate Communications
Tel: +49 (0)30 53 00 05 76 | Fax: +49 (0)30 53 00 05 88 | d.kaufmann@danpearlman.com

With the opening of “Yukon Bay” and “Outback”, the Hanover Zoo has been enriched with two more attractions. Berlin‐based dan pearlman agency has specialized in the development, planning and design of such complex themed worlds and has created two additional reference projects aimed at delight for people and animals.

(Berlin, 19.05. 2010) – Canada and Australia are now in Hanover. From Arctic tundra to Australian wilderness in a walking distance, the differences cannot be greater. However they can be brought into an authentic and holistic context: as self‐contained, themed landscapes, which tell exciting stories within the adventure Zoo of Hanover.

“Yukon Bay” invites visitors to explore the 22.000 sqm area. Like the prospectors at the end of the 19th Century, visitors wander through rocky gorges and caves to get to the water of the Yukon. From there the trail leads through wooded area, past the wolves and caribous into a small port town. Here water is the dominant element, where sea lions and penguins live in an old shipwreck. A tundra belt, which is home to polar bears and Arctic foxes, runs in front of the village along the bay. In total 100 animals can be seen from 15 different species. The scenery is surrounded by forest as the Canadian side of the Yukon stretches to the seaport.

Right next door, red sand crunches under your feet
It reminds of Ayers Rock, Australia’s most famous rock plateau. A rusty windmill towers above corrugated iron roofs. Battered oildrums line the road and a pile of tires on the edge of a branch is marked with the sign “Welcome to nowhere”. Within the accessible Benett kangaroo enclosure the animals introduce themselves to the visitors from a close range. In addition, giant kangaroos, emus, wombats and wallabies live in the area. The illusion of wilderness is felicitous – on more than 5,300 square meters the Australian Outback has been brought to life by Dan Pearlman. And with the new themed world nearly sixty animals have gotten a new home.

How the experience becomes a brand
All zoo projects by Dan Pearlman correspond to the highest degree zoological requirements.  As an agency for experience architecture Dan Pearlman combines creative, planning and technical expertise with strategic marketing and provides a perfect balance between excitement and relaxation, authenticity and staging, the unusual and familiar. The needs of visitors for entertainment and exciting animal adventures are ecologically optimized operating systems and guarantee satisfying cost management. This is how the experience becomes a brand. The result: a clear distinction from other competing leisure activities, increased visitor loyalty, attractive market opportunities and new economic opportunities for the management of zoos, theme parks and leisure facilities.

“It was important to us to offer experiences to the visitors which they like to remember. They should have the feeling of diving into a completely different world,” says Kieran Stanley, Manager of Dan Pearlman experience architecture, who has specialised in the development, planning and design of complex themed worlds. With Kieran Stanley at the agency for many years, Dan Pearlman has reached a level of expertise in the field of experience architecture and has worked on complex projects such as Samsung Everland in Korea, the Weltvogelpark Walsrode or BMW World.

Press Contact:
Diana Kaufmann | Head of Marketing & Corporate Communications
Tel: +49 (0)30 53 00 05 76 | Fax: +49 (0)30 53 00 05 88 | d.kaufmann@danpearlman.com